What is Your Promise? Defining Your Employer Brand

Posted by Tim Oyer, Vice President, Advanced RPO on May 19, 2016

 

“A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community.”

Stephen B. Shepard

A brand is a promise. When a person thinks of certain top brands there are a few qualities that come to mind.  Take Apple for instance.  When I think of Apple I think of creative, innovative, easy-to-use, intuitive and elegantly designed technology.  When a brand consistently delivers on their promise they are able to build stronger relationships with their customers, relationships that people identify with. A strong brand pulls people in so much so that people begin to identify themselves with the brand identity.  Remember the old ad campaign, “Are you a Mac or a PC?” Those ads were so effective because the team at Apple knew there was a large group of people who defined themselves in some way by the computer they used, which in turn allowed Apple to build a community of fans.  

What is Your Promise? Defining Your Employer Brand
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Tags: Employer Branding