What is Your Promise? Defining Your Employer Brand

Posted by Tim Oyer, Vice President, Advanced RPO on May 19, 2016

 

“A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community.”

Stephen B. Shepard

A brand is a promise. When a person thinks of certain top brands there are a few qualities that come to mind.  Take Apple for instance.  When I think of Apple I think of creative, innovative, easy-to-use, intuitive and elegantly designed technology.  When a brand consistently delivers on their promise they are able to build stronger relationships with their customers, relationships that people identify with. A strong brand pulls people in so much so that people begin to identify themselves with the brand identity.  Remember the old ad campaign, “Are you a Mac or a PC?” Those ads were so effective because the team at Apple knew there was a large group of people who defined themselves in some way by the computer they used, which in turn allowed Apple to build a community of fans.  

Read More

Tags: Employer Branding

ALIGNING BUSINESS STRATEGY & HR

Learn the four key business drivers in today’s economy and the importance of alignment with talent acquisition.


DOWNLOAD




TOP 15 TALENT ACQUISITION CHALLENGES

Learn common challenges facing talent acquisition leaders.


DOWNLOAD




REQUEST A FREE PROPOSAL

Ready to transform your hiring process?


REQUEST A PROPOSAL

Subscribe to Email Updates

Recent Posts