A company’s greatest asset is its people. To have a thriving organization and a healthy bottom line requires a strong and healthy hiring process. Getting the right talent into a company is essential to its success. Give your hiring process a health check up with this checklist.
“A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community.”
Stephen B. Shepard
A brand is a promise. When a person thinks of certain top brands there are a few qualities that come to mind. Take Apple for instance. When I think of Apple I think of creative, innovative, easy-to-use, intuitive and elegantly designed technology. When a brand consistently delivers on their promise they are able to build stronger relationships with their customers, relationships that people identify with. A strong brand pulls people in so much so that people begin to identify themselves with the brand identity. Remember the old ad campaign, “Are you a Mac or a PC?” Those ads were so effective because the team at Apple knew there was a large group of people who defined themselves in some way by the computer they used, which in turn allowed Apple to build a community of fans.
Tags: Employer Branding
Recently, a group of well-known publications (Fortune, Essence, and People in Español) teamed up with Great Places to Work to release their first “50 Best Workplaces for Diversity” report, bringing more attention to the topic of diversity and inclusion (see their methodology and a full list of the results here).